Lendlease TRX Residences

promotional video

— PROJECT NAME

TRX Residences

promotional video


— ROLE

Copyediting

video supers


— DATE

Nov 2019 to Mar 2020

Inspired by Apple’s spunky kinetic “Don't Blink” ad, I copy-edited and co-directed the overall edit of this video to inspire sheer excitement for the über-coolness that is the up-and-coming TRX Residences.


What is interesting to me about this video concept is the erratic play on beats and strategic pauses; they drive home the kind of urgency commonly found during the rush hours of feel-good adventures at highly functional urban districts which are buzzing with cosmopolitan vibe — très cool!