— PROJECT NAME

Touch ’n Go eWallet

Covid-19 response video

— ROLE

Copywriting and storyboarding

for social media

— DATE

April 2020

1. This is one of Jolin’s favourite client videos.
2. (Oh, the feels!)

In response to the ongoing pandemic of 2020 through a series of #payingitforward and #kitajagakita CSR videos and posts on Facebook, Touch ’n Go eWallet collaborates with select charity organisations such as Kechara Soup Kitchen, the Tzu Chi foundation and Generasi Gemilang to actively aid those in desperate need.

Consumers can assist with financial support by scanning the QR codes in the video and the post comment section.